SPARC Consultancy:
Our Services

• Who are your audiences - and who is missing?

• What are your visitors’ expectations - and how do these match up to their experiences with you? 

• Where does your organisation fit into the wider cultural priorities and leisure-time activities of your audiences?

We offer self-service surveys that cover the ‘big questions’ that face many cultural organisations in their current operations and future vision.The surveys are easily accessible and scalable to your organisation size. The questions and survey design are based on our many years of research in the sector.

• Where could audience development take you next?

• Addressing your challenges: where is the need for change in your organisation or sector?

• Building your evidence base: what do you need to know about your audiences in order to inform future funding bids and projects?

Our long experience with researching audience experiences and behaviour can support you to access new, or difficult to reach audiences (younger or older age groups, people with disabilities etc). We can provide bespoke research into targeted audiences, to help you understand and build strategies on how to reach them.