SPARC Consultancy:
Resources
Understanding Audiences for the Contemporary Arts: The Handbook
Understanding Audiences for the Contemporary Arts: The Handbook
Our 'Understanding Audiences for the Contemporary Arts' project provides an introduction to the main findings of our research.
SPARC's services to the cultural sector, that will be rolling out during 2021 will provide further insight, at an individual level based on your audiences and visitors.
Our 2020 book 'Understanding Audience Engagement in the Contemporary Arts' published by Routledge is available NOW.
Read a chapter for free: 'It's okay not to like it'